Mandatory mention of Social media profile

Hey guys,
Read about this news article posted on this forum that we need to submit our social media profile links while applying to the US institutes.
Will this rule apply in the current academic calendar? I am applying for the Spring season. Please clear this doubt
Thanks in advance.

Hi Charu,
This rule was first announced last year and will take effect from this month. It will be applicable for your target season as well.
We will soon be publishing an article regarding the guidelines on this issue. Keep checking GyanDhan’s website for that.

I will have to submit.
And are they looking for all social media profiles or any specific account. I mean I seldom use Facebook and not very active on LinkedIn. Will that be a problem?
Can you also tell me, what is this all about? What are they exactly looking for?