How to write a strong SOP for a US MS application?

Admission Prep (SOP, LOR, Resume Etc.) Statement Of Purpose (SOP)
1

I’m applying for an MS program in the US. What should I write in my SOP to make it stand out?

2

I’m struggling too. I’ve heard they want to see more than just your grades and test scores. They want to know why you’re choosing their program and what you bring to the table.